Lantau Tomorrow Vision Public Consultation Campaign
This campaign mobilized the public to voice their opinions against a large-scale land reclamation and artificial island plan in Hong Kong. I led the video production and digital engagement strategy of this project, which has empowered 3,000+ citizens to participate in just two weeks.
- Organization: Greenpeace East Asia
- Role: Video lead, engagement lead
- Products: A series of expert interview videos, online petition page
Background
Lantau Tomorrow Vision is the largest scale land reclamation project in Hong Kong’s history, planning to build a 1,700 hectare-island in the middle of the sea, spanning ten years and will cause unimaginable environmental consequences. Since its announcement in 2018, Greenpeace has been working tirelessly to shed attention on the environmental impact and justice. During the public consultation period in 2023, I worked with the team on a digital campaign to mobilize the public to voice out their concerns.
Expert video series
We lined up a variety of experts to raise concerns from various professional fields, including climate, land rights and urban planning, engineering etc. I led the production of three compelling videos to raise awareness of the issue, and to mobilized the public to participate in the public consultation.
Video on climate change (Chinese only)
Video on land rights and urban planning (Chinese only)
Video on engineering and finance (Chinese only)
Change
In just two weeks, the campaign has successfully mobilized and empowered 3,000+ citizens to voice out their comments, and convinced 100+ people to support with donations. The videos have sustained their impact after the campaign period, attracting more than 25,000 people to sign a petition in two years. The best performing video has over 64,000 views as of April 2025.
Impact
The campaign has brought a lot of attention to the problematic public consultation and project, and has driven the discourse around it. In 2024, the Hong Kong Government announced the postponement of the project due to financial concerns. Early 2025, the authority has put the Environmental Impact Assessment of the project on hold.
